lifestyle PR + digital media

3 ways to explain PR value to a potential client

July 30, 2018

One of the most important factors in continuing to thrive as a company providing PR services is to continually communicate the value that PR delivers. If PR execs aren’t able to communicate that, guess who is the first on the chopping block when their clients are tightening their budgetary belts? That’s right—you, the PR agency.

And since PR delivers very real, measurable results, it is incumbent upon the PR practitioners executing outreach and PR strategy that we educate them on why they should keep us around.

The list of reasons to execute ongoing PR efforts is long, but here are a few:

  • Media hits (driven by PR outreach) can have a huge impact on a brand’s SEO. Search engines (aka Google, unless you’re one of the 10 people in America who are still on that Ask Jeeves train) value backlinks from reputable, higher-traffic websites. The more high quality, keyword-rich content about a brand that is published on reputable sites and backlinked back to said brand’s website, the more legitimate that brand’s website is considered through the eyes of Google. The net-net is that the more media hits mention and backlink to your website, the better your brand will rank on Google.  

What would you add to this list?