lifestyle PR + digital media

How Sprocket is celebrating the Danish art of Hygge

October 16, 2019

If you follow any decor, interiors, or lifestyle influencers at all, you’ve probably encountered mentions of the concept of Hygge, which has become increasingly trendy over the past few years in the U.S. Of course, the Danes invented the art of hygge—pronounced hoo-ga—which refers to a sense of coziness, contentment, and simplicity—crucial to surviving long, dark, Danish winters. 

In Colorado, we’re lucky enough to get sun even throughout the winter, but given that it has already snowed (thanks, climate change!), we’re pushing ourselves into Hygge mode early this year. 

Practicing hygge looks different for everyone. Below, our team gives their interpretation. 

Erica Younkin, Social Media Strategist: I just hosted a small dinner party, and made sure that each person had their own blanket in case they wanted to feel extra cozy/comfortable. I like to switch to a smaller bedroom in the fall. It's a nice way to transition seasons. It feels cozier and stays warmer than the master. Lastly, I always take two extra layers when I leave the house. One, I'll probably use, and the other in case I underestimated the weather.

Katie Bonneau, PR Strategist: Ooo I love getting out my faux fur throw. I put it on my bed the second the weather starts to change. Auto coziness.

Aubrey Gordon, President: I feel like I live my life in hygge. But now that it's sweater weather, I'm reevaluating my loungewear and looking to buy some super comf sweats from Vuori.

Robin Zimmerman, PR Strategist: Slow cooker season. You can take the girl out of the Midwest, but you can't take the Midwest out of the girl.

Jordan Laudadio, Director of Integrated Communications: Cashmere. Pants. I got them as a gift when I moved to Colorado and didn't wear them enough last year! 

Kate Moser Miller, Operations Strategist: Sweatpants season, duh! I love tapered sweatpants from Aritzia. Also, making roast chicken and alllll the soups, and burning taper candles at all times. 

How are you celebrating hygge?