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Our top biz book recommendations

September 19, 2018

Our girl SZA made the above astute observation on Twitter this week.

SO despite the fact that in our opinion, books never left, we love SZA and take all her words as gospel. And while we’re currently reading about thirteen books, we decided to skim through some books that we see as crucial for communicators and entrepreneurs. Without further ado:

  • Let My People Go Surfing by Yvon Chouinard, Founder of Patagonia. We love this book because it epitomizes something we believe in deeply: being your authentic self in all aspects of your life, including in business—and letting your employees be themselves too. Honoring your employees’ priorities (whether it’s the need to leave early to pick up a sick kid or, in Chouinard’s case, to let employees cut out from work when the waves are good) is key to creating a team that’s psyched to do the work.
  • How to Win Friends and Influence People by Dale Carnegie. This is a classic—perhaps the OG self-help book for professionals. The book outlines how the reader can use psychology to make people like them and agree with their points of view. Fair warning: some of the books turns of phrase seem antiquated now, but it’s still full of great advice. One of our favorite parts are how leaders can change people’s habits without inciting resentment is especially helpful.
  • Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer. Roll call: who has been in a creative rut at some point in the past, say, five years? *hand flies up* Sawyer’s book not only includes challenges and activities for creatives to think differently, but is backed by research. Think of it as a workbook for your creative brain, featuring lists, maps, and tips galore.

What books would you add?


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